The Prime business group

One group.
Four ways to move your business forward.

From the first customer booking to the final management report, Prime builds the technology that keeps modern businesses moving.

BOOKSELLOPERATEBUILD

Specialist products.
Shared ambition.

Prime HQ is the home of four focused businesses, each solving a different part of the same challenge: helping organisations work smarter, serve customers better and grow with confidence.

Choose one service for a specific need, or bring the Prime family together around your whole operation.

Built for the moments
that make business happen.

01 / 04
Prime Reserve

Hospitality reservation software

Fill more tables and run service with confidence. Manage online and phone bookings, table allocation, guest records, communications, reports and pre-orders in one calm workspace.

  • Online reservations, 24/7
  • Table plans and live availability
  • Guest CRM, reminders and deposits
  • Pre-orders and booking insights
Explore Prime Reserve ↗
02 / 04
Prime EPOS

Point of sale, payments and ordering

Complete EPOS solutions for hospitality, retail and service businesses. Speed up transactions, connect payments and ordering, and understand performance from anywhere.

  • Modern point-of-sale systems
  • Integrated card payments
  • Online, table and self-service ordering
  • Stock, reporting and cloud analytics
Explore Prime EPOS ↗
03 / 04
Prime Control

One operational control centre

Bring staff, rotas, tasks, compliance, documents, suppliers, finance deadlines and multi-site visibility into one connected management platform.

  • Staff, HR, rota and absence
  • Jobs, checklists and evidence
  • Compliance and document control
  • Finance, suppliers and one calendar
Explore Prime Control ↗
04 / 04
Prime Edits

Websites, AI systems and platforms

Turn ideas and manual workflows into polished digital products. From high-converting websites to ecommerce, booking systems, AI agents and custom SaaS platforms.

  • Business and ecommerce websites
  • AI agents and automation
  • Booking and ticketing platforms
  • Custom dashboards and integrations
Explore Prime Edits ↗

One connected journey.
Less friction at every step.

01DISCOVER & BOOK

A customer reserves

Prime Reserve handles availability, booking details and guest communication.

02ORDER & PAY

Prime EPOS serves

Orders, payments and transaction data move quickly through the business.

03MANAGE & IMPROVE

Prime Control connects

People, tasks, compliance and operational priorities stay visible.

04CREATE & GROW

Prime Edits builds

New digital experiences and automations extend what your business can do.

Use one. Combine several. Build the right Prime setup around your business.

Technology should make work feel simpler.

Every Prime service starts with the same principles: understand the real workflow, remove unnecessary friction and support the business beyond launch.

01

Built around real businesses

Practical products shaped around how teams and customers actually behave.

02

Clear by design

Polished interfaces that make complex work easier to understand and act on.

03

Connected where it matters

Services that can stand alone or work together as your needs develop.

04

Supported by people

A UK business group with direct, practical support when you need it.

Not sure which Prime service fits?

Tell us what you are trying to improve. Prime HQ will point you towards the right product, platform or team.

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